Defining Your Personal Brand

28 07 2009

Get on it!  Create your personal, virtual brand (or clean out your drunken photos from last year’s mardi gras):  Check out this SF Gate Article on Social Networking and Jobs.

How timely 🙂  For your convenience, the article is re-posted here from SFGate.com.

Need a job? Show them you can Twitter

By Benny Evangelista, Chronicle Staff Writer

Saturday, July 25, 2009

On Craigslist this week, one job posting asked applicants to “e-mail your resume, online portfolio and the URL to your Facebook profile.”

Another posting required a “demonstrated love for social marketing technologies, including Facebook, blogging and Twitter.”

Experts say social media skills are moving alongside knowledge of e-mail and Microsoft Word as basic job requirements. This emerging trend suggests that in finding a job, it’s no longer just who you know, it’s who you tweet.

“Now when companies hire you, they know you’re going to be an ambassador for the company,” said social media and career counselor Nance Rosen. “Who you have as your friends and how many people you have influence over have become a part of the vetting process.”

And that’s true “whether you’re an administrative assistant or a finance person,” said Rosen, chief executive of Pegasus Media World.

Rosen said her staff found hundreds of listings on jobs sites like Mon-ster.com and Career-Builder.com requiring some familiarity with social networks, either as a job skill or to keep abreast of job openings.

Most, like the Craigslist postings, were related to marketing or setting up a company’s social media presence.

One sales associate position on Craigslist came from a San Francisco firm that required no prior technology experience. But the post asked for a resume and a LinkedIn or Facebook profile because “we are looking for any information you feel would help reflect your qualification and interest in this role along with helping us get a feeling for who you are and why you would be a good match for this position.”

“I have friends who are HR directors, and they all say they look at Facebook profiles,” said Shama Hyder, a Dallas business consultant for social media. “They’re looking to see what the person says, how they represent themselves when they’re out in the real world.”

In one extreme example, the city of Bozeman, Mont., asked applicants to list their user names and passwords to all of their Web sites and social media networks. After a storm of criticism, the city dropped the policy in June.

And retail giant Best Buy recently posted a new position of senior manager, emerging media marketing, requiring a graduate degree and at least 250 Twitter followers.

After the blogosphere reacted, Best Buy decided to rewrite the job description and dropped the exact number of Twitter followers as a firm requirement.

Job applicants may not think it’s fair for employers to judge them by their friends, but the reality is that if that information is public, companies can and will use it, experts say.

“It’s just the way we’re evolving,” said Hyder, who has 18,000 Twitter followers.

The information could help a company build a strong internal culture and could help the job applicant find a suitable work environment. “You’re going to be a more satisfied worker if you personally fit in with the company’s values and culture,” she said.

But she warns workers to watch what they post. “You don’t want to commit career suicide on Twitter or Facebook,” she said.

Social media tips when you’re laid off

— Set up a blog and Twitter account so recruiters can find you and know you’re up-to-speed on social media skills. Post short notes with links to industry news. Re-tweet comments from people whom you admire – they’ll hear about it.

— Participate in LinkedIn discussions and pose questions on discussion boards. Recruiters are watching for smart people with good communication skills.

— Don’t post “job needed, desperate!” Do post attention-grabbing questions such as, “What’s the best business advice you’ve ever received?”

— Clean up your Facebook page. Remove photos of your wild time in Cancun, and use the de-friend feature if someone’s posting crazy comments. Consider what quizzes you take: No recruiter wants to know “which one of Snow White’s 7 Dwarfs you’d be” or if you’re a “fan” of sleep.

Source: Nance Rosen, Pegasus Media World

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: